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Conception & Development of a poster series for Hochschule Bremen

We were entrusted with the implementation of a poster campaign and the creation of event materials that will bring the university's profile to the fore. We have summed up the reflections on the central strengths of university of applied sciences studies with the simple formula "Wir machen das." ("We'll do it.") As part of a poster campaign, we present the people behind the project and their work at the university.

  • Client

    Hochschule Bremen - City University of Applied Sciences

  • Year

    2013

  • Tasks

    Concept, photo production, graphic design, editorial

Highlighting the strengths of Universities of Applied Sciences

Practical relevance and application orientation are among the classic aspects of university of applied sciences studies. In recent years in particular, not least against the background of the Bologna process, universities and universities of applied sciences have noticeably become more similar in their profiles. The Science Council, among others, has criticized this lack of differentiation and called for universities of applied sciences to be given a stronger profile. As part of a strategic development plan, Hochschule Bremen has formulated how it intends to position itself in the future against this background.

As part of a university-wide event in the Bremen Weserhaus (Radio Bremen) in November 2013, the actors at Hochschule Bremen reflected on the implementation steps to date. The poster series "Wir machen das." was presented for the first time here.