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Campaign & Appearance For the STEM Innovation Center

Since February 2013, the STEM Innovation Center has been bundling the activities of the City University of Applied Sciences in the field of STEM - short for science, technology, engineering and mathematics. With a student mentoring program, new teaching and learning concepts, interdisciplinary project weeks and cross-course lectures, the students are supported here throughout all phases of their studies - from study orientation to starting their career. The common goal of all actors involved is to specifically improve the quality of teaching and at the same time the way students are treated.

  • Client

    STEM Innovation Center

  • Year

    2015

  • Tasks

    Concept, photo production, graphics

Handmade campaign

To ensure that the university's diverse offerings in the field of STEM are also brought to the attention of men and, above all, women, we have devised an entertaining campaign for the projects of the STEM Innovation Center.

In order to capture the enthusiasm of the actors in the picture and to invite participation, we used scissors, glue and craft cardboard to create a world that is as colorful as it is credible for the schoolyard under the motto "We were just missing you!". This resulted, among others, in a biology laboratory and a large construction site made entirely of cardboard.

The staging of the projects is primarily to be understood as an invitation. Teachers, pupils and, more generally, prospective students and students in all phases of their studies should be addressed on an equal footing.

In addition to the campaign, we designed the entire appearance of the STEM innovation center and the word mark "netzwerk", under which the initiative will operate in the future.