The exhibition appeals to visitors on many levels and offers very different entry points. The various levels of information, which specifically complement the object level and scenography, range from recurring guidance system elements, concise wall texts, tactile stations, photographs, video interviews and audio stations to ocular stations.
In addition, a total of 150 text panels, the so-called standard signs, have been used to convey interesting facts about customs, history and phenomena in the respective countries. Some of the standard signs, which are present throughout, refer directly to adjacent exhibits, stagings and media stations, while additional background information and phenomena are highlighted or terms explained.
In future, these panels are to be largely replaced by an interactive offer. The analog presentation will be replaced by touch displays, which will enable a more comprehensive and holistic engagement with the exhibition content on several levels: the Travel Guides. In future, the 50 or so interactive Travel Guide stations will offer tailored and up-to-date information, references to further topics and the opportunity to capture visitors' perspectives.
The necessary maintenance of the content of this offer, as well as future digital online and offline offers of the Klimahaus, will be carried out via a tailor-made content management system, the requirements of which are also described in this concept.
At the travel guide stations in the nine travel countries, visitors can find introductory and in-depth information about the country-specific features, explore thematic parallels to other exhibition areas and continuously retrace the path of their journey along the 8th degree of longitude. As widely recognizable points of orientation and consolidation, they form recurring elements in the exhibition experience.
Based on the framing metaphor of the journey, the Travel Guides provide orientation in the style of their namesake travel guide. Visible from afar and clearly recognizable (identified by a corresponding pictogram), the Travel Guide stations provide basic and more detailed information on the “country and its people”, climatic conditions, flora and fauna.
In each of the travel countries, which each comprise different exhibition rooms, there are five to ten such stations spread across the main and side rooms, starting with the Climate-In-Zone. At the Travel Guides, visitors have access to a clear menu that always shows their current position in the exhibition tour as well as the relevant information and further topics. Illustrated text articles and optional videos and audio are shown on the displays. Once visitors have grasped the concept of continuous information levels, the stations provide the necessary orientation in the space at all times.
